“There will never be exactly perfect seas to set sail on. So sister, the water is waiting and brother, we all might drown. But if we dive on out together and not just wonder if we’ll ever grow, we’ll be free forever and stop all this wandering around.” – Listener
As a graduate economist, Niklas Rügge (M.Sc. Business Administration) brings with him a diverse set of methodological skills and strengthens the ISM team with his calm, friendly and analytical nature. With his expertise in the field of visual design of advertisements, posters and product images with eye-tracking as well as in the field of e-commerce, he expanded the advertising research team by an open-minded and strategically thinking head. His helpful nature is not only evident in his teamwork, but also his time with an animal aid organisation in Africa reflects this. At ISM his research focus is on projects in the FMCG, health and financial services sectors.
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