“There’s really no bad place to listen to music!”
This lively sociologist (M.A. Sociology, Psychology, Public Law) is a methodical all-rounder who has managed international projects in the FMCG and pharmaceutical sectors for nearly 10 years.
Her research focus at ISM is on new product research/sales forecast (CONCEPT*DYNAMICS), packaging research (PACK*DYNAMICS) and price research (PRICE*DYNAMICS). Her profile is complemented by analyses on consumer behaviour in Usage & Attitude studies (CONSUMER*DYNAMICS). The perfectionist always has one eye on detail and never loses sight of the bigger picture – and all with enthusiasm and dedication!
+49 6172 / 921 335