“Don’t take yourself so seriously” – Noah Kahan
The focused, determined and very well-structured sociologist (B.A. Sociology) enriches the Qualitative Market Research team at ISM as a central support and provides new digital impulses in qualitative online research. Her research focus is therefore on uncovering action-relevant perception patterns, needs and motives in qualitative market research (PSYCHO*DYNAMICS) and her portfolio is enhanced by her passion for Usage & Attitude studies (CONSUMER*DYNAMICS), where she delves into consumer types and contributes to the development of tailored strategies. Her open, communicative nature paired with her experience in objective hermeneutics motivate her to look behind things and explore factors influencing consumer behaviour. In doing so, the sociologist enriches both the human interaction in the team and the conception and implementation of research questions.
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