Dirk Frank

Managing Director

“Like a bird on the wire, like a drunk in a midnight choir, I have tried in my way to be free” – Leonard Cohen

Favourite instrument


Favourite genre

Soul, R&B, Funk – anything where a saxophone is more than just heard gently, or the “brass” is providing the power needed.

Great voice

Marla Glen, Janis Joplin, Leonard Cohen

Prof Dirk Frank

A graduate psychologist wandering between two worlds for over 20 years: with one foot in (applied) psychology, first as a lecturer in Psychological Methods at the University of Frankfurt and as a Guest/Honorary Professor at the Hochschule Pforzheim on the Market Research BA programme since 2001. A market researcher with heart and soul, with the Institute since 1993, always on the lookout for both new and tried-and-tested, highly-integrated research designs and evaluation methods which can make the difference for our customers. Motto: even when the budget is tight, you don’t have to get involved in every sort crap. Also enjoys being on a “mission for research” work at conferences, workshops and seminars, improving the (market research) world. Has been collaborating with Christoph Welter from Point Blank International since 2017 as a National Representative for ESOMAR in Germany.
+49 6172 / 921 312