“Where language ends, music begins.” – E. T. A. Hoffmann
Alexandra Karim is a business economist (FH) and is still an enthusiastic researcher even after almost 20 years of experience in market research! With her broad methodological expertise, the storyteller answers even the most complex questions with unbridled curiosity and depth. She passionately looks behind the mere data and figures, establishes connections and makes them tangible for our clients. The buoyant communications researcher, with a focus on pharmaceuticals, beauty and durables, manages national as well as international Usage & Attitude Studies, packaging, pricing and product research projects as a key account. She is also our specialist for advertising effectiveness research and has played a major role in built it up at ISM.
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