31. October 2018
Meet & greet & many inspiring conversations
ISM successful at the Research & Results also in 2018!
31. October 2018
U & A Workshop at Research & Results 2018
The bottom-up analysis provides concrete packaging potentials.
29. October 2018
ESOMAR Client Summit – autumn edition 2018
How to shine in a rapidly changing industry?
29. August 2017
Best of Germany 2017
It’s time once again to bring some key highlights from the international ESOMAR conference stages to Germany, for our yearly ‘Best of’ event. Join us in Berlin on the 5th of October for an afternoon of food for thought and inspiration.
2. December 2014
Social consumption and price rigidity of quality-tier differentiated private labels
Abstract: We are interested in the extent to which quality-tier differentiation of private label (PL) contributes to explaining their greater price regidity during holiday periods, when social consumption motives may influence retailer category management.