ISM Welcome


As an independent institute, we have been helping companies around the globe implement their marketing strategies for more than four decades. Market research with competence and passion – from designing the right research project to offering advice on implementation, our customers can rely on us.
We make your decisions more secure.

Philosophy  |  International  |  Customer Feedback

Developing markets together – research-based, implementation-oriented.


We consider market research to be a consultative, implementation-oriented service. We therefore see ourselves as a committed partner to our clients in developing the market and not just a “data provider”. This also means that we adapt our research methods to your questions in a problem-focused and flexible way – not the other way around!
We are not satisfied until our research results make a useful contribution to your marketing management. The fact that we are successful in this approach is demonstrated by our long-standing business relationships with well-known companies and our steadily growing number of clients who often come to us thanks to recommendations from our satisfied clients.

Global, local, “glocal” strategies? – We work with you to find the best approach.


You might think that international research skills no longer make any difference in this age of the internet. We think otherwise. We can provide our customers with more than four decades of research experience in a wide variety of markets and cultures. We deliver both quality and quantity, offline, online and in social media. We know our local research partners from years of cooperation and we are uncompromisingly committed to the strict ESOMAR quality guidelines for international research. We also organise complex multi-country studies and are there for you on site, whenever you need us. We are transparent and are happy for you to look over our shoulders and keep an eye on our work. We are committed to combine on-time delivery, top quality and value for money. We ensure our solutions are relevant to forming successful local and global marketing strategies.

Top spot in the 2018 image survey on market research service providers in the category, “Insider Tips: Smaller Agencies”

Customer Feedback

“Already in the 2018 image study, we were pleased with our good performance in the Insider Tips. In times when a broad public is questioning the quality of market research, we were particularly pleased with this top ranking. This year, we were (almost) speechless with a Top-5-award in no less than three categories. Our clients and business partners continue to see us among the top rankings in terms of quality and we are particularly proud that the methodological profiling and expertise of our institute were so appreciated that it even led to the top ranking here. In times of tumultuous developments in digital, autonomous, agile, data-driven and other research methods, we are experiencing an ever greater need for advice and guidance from our clients. With 43 years of institute history, we have matured as an older “start-up” in the industry to the point where we can credibly mix the tried and tested with the new. This is also reflected in our third seal for the positive overall impression. However, we will not rest on our laurels, quite the opposite … it inspires us!” – Prof. Dirk Frank

Our clients are our most valuable asset. Thank you very much for placing your trust in us for 45 years!
If you need client references in a specific area, please contact us!


Customer Feedback

Prof. Dirk Frank
+49 6172 / 921 312