WEB
DYNAMICS
Tailored online market research
MONITORING
Web reputation & social media
- Pretest of your website before launch or relaunch
- Evaluating the attractiveness, content, navigation and user behaviour of current website
- Evaluating the effectiveness of online customer loyalty concepts
- Addressing target groups in a targeted and precise manner using “real”, up-to-date information (customer, markets, competition)
Forums & research communities
- Intensive communication with your target groups
- Discussion of complex issues such as concepts/brand image
- Platform for co-creation, involving consumers in the product development process from day one
- Setting up and developing an own community with truly involved product experts
Online focus groups
- Quick and easy way to obtain first impressions of new packaging, claims, products
- Higher degree of anonymity provides more reliable results on sensitive topics, no geographical restrictions
Blog & diaries
- Product usage in natural consumer environments
- Bulletin boards provide more detailed information during home-use tests or offline studies
