PSYCHO
DYNAMICS
Action-oriented, qualitative market research – revealing really relevant patterns of perception, needs and motives
IDEATION
Connecting depth psychology with action theory
- Revealing unconscious processes empirically
- Based on theory, proven in practice
- Model of dual behaviour regulation (implicit and explicit)
Psychological interpretation patterns
- Based on cognitive, motivational and depth psychology
- No hasty conclusions, openness to several explanations
Updating procedures
- On-the-spot acting in roleplays, projective dialogues
- Creating ways of thinking
- Decision-making stages
- Becoming aware of cognitive processes and what motivates people to act
Further exploration of current actions
- Revealing hitherto subconscious and unconscious actions
