Action-oriented, qualitative market research – revealing really relevant patterns of perception, needs and motives


Connecting depth psychology with action theory

  • Revealing unconscious processes empirically
  • Based on theory, proven in practice
  • Model of dual behaviour regulation (implicit and explicit)

Psychological interpretation patterns

  • Based on cognitive, motivational and depth psychology
  • No hasty conclusions, openness to several explanations

Updating procedures

  • On-the-spot acting in roleplays, projective dialogues
  • Creating ways of thinking
  • Decision-making stages
  • Becoming aware of cognitive processes and what motivates people to act

Further exploration of current actions

  • Revealing hitherto subconscious and unconscious actions


for this method:

Natascha Mannweiler
+49 6172 / 921 333