PRODUCT
DYNAMICS
Prevent costly failures (“flops“) and identify existing market chances with our ample portfolio of product testing methodologies for all steps of new product development.
PRODUCT
Optimising the product
- Sensory tests
- Blind and branded use test
Optimising brand-product fit
- Concept-product fit tests
- Brand extendability tests
Optimising range structure
- Maximising reach & frequency (TURF)
- Maximising range understanding (e.g. MaxDiff.)
Optimising product features
- Product optimisation (Conjoint)
- Selecting the best alternative among different options (Sequential/Binary testing)
