Prevent costly failures (“flops“) and identify existing market chances with our ample portfolio of product testing methodologies for all steps of new product development.


Optimising the product

  • Sensory tests
  • Blind and branded use test

Optimising brand-product fit

  • Concept-product fit tests
  • Brand extendability tests

Optimising range structure

  • Maximising reach & frequency (TURF)
  • Maximising range understanding (e.g. MaxDiff.)

Optimising product features

  • Product optimisation (Conjoint)
  • Selecting the best alternative among different options (Sequential/Binary testing)


for this method:

Margareta Koch
+49 6172 / 921 335