PRICEDYNAMICS


Research tools for strategic pricing


MARKETING STRATEGY


Psychological price research

  • Price knowledge and motivation
  • Relevance of price for purchase decisions

Price types

  • Analysing price strategies
  • Segmenting consumer types based on price behaviour

Price optimisation

  • Price sensitivity analyses
  • Price-sales models

Simulation of purchase behaviour

  • Discrete choice modelling/conjoint
  • (Virtual) shelf situations
  • Optimising individual products/product ranges

Contact

for this method:

Milena Beye
mbeye@globdyn.com
+49 6172 / 921 30