PACK
DYNAMICS
PACK*DYNAMICS measures the impact of packages on brand perception and choices and if and how a package assists the product concept while many other pack tests still concentrate on “likeability” measurements and direct packaging evaluations.
Measuring implicit and explicit sales driver for your packaging – all criteria of effects within one test
PRODUCT
Consumer Impact
- Which implicit codes communicate the packaging to consumer?
Emotional Pack Appeal
- Which emotional impression does my packaging provide?
Shelf Impact – Stop, Hold & Close
- Does my packaging stand out in the shelf and is it distinctive?
- How does my packaging affect purchase interest?
Communication Effectiveness
- How does packaging influence brand image and product expectation?
