PACK*DYNAMICS measures the impact of packages on brand perception and choices and if and how a package assists the product concept while many other pack tests still concentrate on “likeability” measurements and direct packaging evaluations.

Measuring implicit and explicit sales driver for your packaging – all criteria of effects within one test


Consumer Impact

  • Which implicit codes communicate the packaging to consumer?

Emotional Pack Appeal

  • Which emotional impression does my packaging provide?

Shelf Impact – Stop, Hold & Close

  • Does my packaging stand out in the shelf and is it distinctive?
  • How does my packaging affect purchase interest?

Communication Effectiveness

  • How does packaging influence brand image and product expectation?


for this method:

Prof. Dirk Frank
+49 6172 / 921 312