DESIGN
DYNAMICS
Design typologies and accurate sales opportunities for new design products
PRODUCT
Design orientation
- Valid design measurement criteria for forecasting the success of consumer goods
Systematic dialogue monitoring
- Cooperative-dialogical innovation process between buyers, designers and manufacturers
Design typologies
- Developing classificationsConsolidating attitudes, involvement, lifestyle and (personal, product-specific) style preferences
Sales potential
- Determining acceptance according to design types
type-specific acceptance vs. type-independent acceptance vs. “flops“
