Design typologies and accurate sales opportunities for new design products


Design orientation

  • Valid design measurement criteria for forecasting the success of consumer goods

Systematic dialogue monitoring

  • Cooperative-dialogical innovation process between buyers, designers and manufacturers

Design typologies

  • Developing classificationsConsolidating attitudes, involvement, lifestyle and (personal, product-specific) style preferences

Sales potential

  • Determining acceptance according to design types
    type-specific acceptance vs. type-independent acceptance vs. “flops“


for this method:

Prof. Dirk Frank
+49 6172 / 921 312