CONSUMERDYNAMICS


Integrative approach: holistic market understanding + new: identification of growth areas and derivation of „consumer insights“ in how to address the strategically important target groups


IDENTIFICATION


Identification of growth areas

  • Calculation of packaging potential based on the detailed registration of frequency of consumption
  • Input in how to address the strategically important target groups

Positioning, image & brand value

  • Product and brand image in relation to the competition
  • SWOT positioning, GAP analysis, scope for pricing policies

Lifestyle, values, attitudes to products

  • Psychology of category-based consumption
  • When appropriate, aligning with comprehensive models of lifestyle and phases of life

Purchase & usage

  • Behavioural measurements: detailed registration of frequency of consumption
    Careful, thorough analysis of information behaviour, decision-making and purchase and usage

Contact

for this method:

Prof. Dirk Frank
dfrank@globdyn.com
+49 6172 / 921 312