CONCEPTDYNAMICS


Selecting, optimising and evaluating the potential of new product concepts in a tougher and more realistic way by facing up to existing competitors


CONCEPT


Screener

  • Selection of winning ideas/concepts out of a larger set of options in an early concept stage
  • Ideally suited for selection of concept elements like names, claims or insights and benefits testing

Tracker

  • Review of concept performance after launch
  • Detailed user analysis, e.g. trialists/lapsed user surveys
  • Social media tracking of new product buzz

Evaluator

  • Standardized evaluation of concept performance, optimization potential
  • First estimate of volume potential

Potential

  • volumetric forecasting in mid to late stage of the innovation circle
  • Incl. optional HUT phase (If legally possible)

Contact

for this method:

Milena Beye
mbeye@globdyn.com
+49 6172 / 921 30