CONCEPT
DYNAMICS
Selecting, optimising and evaluating the potential of new product concepts in a tougher and more realistic way by facing up to existing competitors
CONCEPT
Screener
- Selection of winning ideas/concepts out of a larger set of options in an early concept stage
- Ideally suited for selection of concept elements like names, claims or insights and benefits testing
Tracker
- Review of concept performance after launch
- Detailed user analysis, e.g. trialists/lapsed user surveys
- Social media tracking of new product buzz
Evaluator
- Standardized evaluation of concept performance, optimization potential
- First estimate of volume potential
Potential
- volumetric forecasting in mid to late stage of the innovation circle
- Incl. optional HUT phase (If legally possible)
