BRAND
MANAGER
Integrated brand research
IDENTIFICATION
Monitoring brand status
- Continuously monitoring brand status in relation to the competition
- Modelling brand success factors over time
BRAND
MONITOR
Brand extension potential
- Opportunities and risks associated with brand extension
BRANDEXTENSION
Brand identity & brand value
- Analysing the brand value from the perspective of relevant target groups
BRANDESSENCE
Brand status in relation to the competition
- Brand strength and image, current brand status
- Which elements trigger brand recognition? Which of these are typical of the brand and which are unique?
BRANDEQUITY
