BRANDMANAGER


Integrated brand research


IDENTIFICATION


Monitoring brand status

  • Continuously monitoring brand status in relation to the competition
  • Modelling brand success factors over time

BRANDMONITOR

Brand extension potential

  • Opportunities and risks associated with brand extension

BRANDEXTENSION

Brand identity & brand value

  • Analysing the brand value from the perspective of relevant target groups

BRANDESSENCE

Brand status in relation to the competition

  • Brand strength and image, current brand status
  • Which elements trigger brand recognition? Which of these are typical of the brand and which are unique?

BRANDEQUITY


Contact

for this method:

Prof. Dirk Frank
dfrank@globdyn.com
+49 6172 / 921 312