AD
DYNAMICS
Innovative advertising pre-test: combines implicit and explicit methods and measures decisive effectiveness criteria – sensitive, realistic and valid
COMMUNICATION
Selling Power
- Estimation of sales-uplift
Persuasion
- Brand mind set and brand choice behaviour
- Chip Game, SCS (sliding, non-verbal scale): sensitive and close-to-reality measurements for valid results
Assertiveness
- Recall and activation power: registers the emotional impact
Communication
- Identifying factors that trigger persuasion and derivation of concrete optimization potential (implicit method)
