29. October 2020
Customer Journey: Exploiting the full potential with just one measure?
We show how!
13. July 2020
Covid-19 and the attempt to understand the “New Normal”
How we can measure action-relevant consumer attitudes instead of mere lip service – with a combination of implicit and explicit measuring instruments!
29. July 2019
Brand management thought freshly
How do you increase the market opportunities of self-medication products? – By change of perspective in the analysis!