• DE
  • Home
  • ISM WELCOME
    • Philosophy
    • International
    • Customer Feedback
  • News and Publications
  • Markets and Services
    • Health
    • Beauty
    • Food + Beverages
    • Durables + Design
    • Services
  • Competences and Methods
    • BRAND*MANAGER
    • CONSUMER*DYNAMICS
    • PSYCHO*DYNAMICS
    • CONCEPT*DYNAMICS
    • DESIGN*DYNAMICS
    • PRODUCT*DYNAMICS
    • PACK*DYNAMICS
    • PRICE*DYNAMICS
    • AD*DYNAMICS
    • CUSTOMER*DYNAMICS
    • SHOPPER*DYNAMICS
    • WEB*DYNAMICS
  • Team and Careers
    • Team
      • Dirk Frank
      • Mareike Bäuerle
      • Melina Hartmann
      • Luzie Höfling
      • Jörg Isermann
      • Evelyn Kiepfer
      • Margareta Koch
      • Natascha Mannweiler
      • Iva Music
      • Helene Reimers
      • Manuela Richter
      • Niklas Rügge
      • Jennifer Sattler
      • Petra Scheinemann
      • Regina Thielemann
    • Careers
  • Contact
  • DE
ISM GLOBAL DYNAMICSISM GLOBAL DYNAMICSISM GLOBAL DYNAMICSISM GLOBAL DYNAMICS
  • DE
  • Home
  • ISM WELCOME
    • Philosophy
    • International
    • Customer Feedback
  • News and Publications
  • Markets and Services
    • Health
    • Beauty
    • Food + Beverages
    • Durables + Design
    • Services
  • Competences and Methods
    • BRAND*MANAGER
    • CONSUMER*DYNAMICS
    • PSYCHO*DYNAMICS
    • CONCEPT*DYNAMICS
    • DESIGN*DYNAMICS
    • PRODUCT*DYNAMICS
    • PACK*DYNAMICS
    • PRICE*DYNAMICS
    • AD*DYNAMICS
    • CUSTOMER*DYNAMICS
    • SHOPPER*DYNAMICS
    • WEB*DYNAMICS
  • Team and Careers
    • Team
      • Dirk Frank
      • Mareike Bäuerle
      • Melina Hartmann
      • Luzie Höfling
      • Jörg Isermann
      • Evelyn Kiepfer
      • Margareta Koch
      • Natascha Mannweiler
      • Iva Music
      • Helene Reimers
      • Manuela Richter
      • Niklas Rügge
      • Jennifer Sattler
      • Petra Scheinemann
      • Regina Thielemann
    • Careers
  • Contact
19. November 2020

Health navigation: A compass is supposed to encourage more conscious nutrition

But are consumers also willing to pay more for recognisably healthier food?

Read More

Manuela Richter
9. November 2020

Find inner peace with natural remedies

Better advice for self-medication

Read More

Manuela Richter
29. October 2020

Customer Journey: Exploiting the full potential with just one measure?

We show how!

Read More

Manuela Richter
13. July 2020

Covid-19 and the attempt to understand the “New Normal”

How we can measure action-relevant consumer attitudes instead of mere lip service – with a combination of implicit and explicit measuring instruments!

Read More

Manuela Richter
29. July 2019

Brand management thought freshly

How do you increase the market opportunities of self-medication products? – By change of perspective in the analysis!

Read More

Manuela Richter
12. June 2019

In the focus of ENT health research

Intermittent tinnitus – an empirical description

Read More

Manuela Richter
Address

ISM GLOBAL DYNAMICS GmbH
Hessenring 89
DE – 61348 Bad Homburg

Contact

info@globdyn.com
T. +49 6172 / 921 30
F. +49 6172 / 921 34 99

Legal

Imprint
Terms and Conditions
Privacy Policy
Cookie-Policy

© ISM GLOBAL DYNAMICS GmbH, 2023.
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}