19. November 2020 Health navigation: A compass is supposed to encourage more conscious nutrition But are consumers also willing to pay more for recognisably healthier food? Read More Manuela Richter
9. November 2020 Find inner peace with natural remedies Better advice for self-medication Read More Manuela Richter
29. October 2020 Customer Journey: Exploiting the full potential with just one measure? We show how! Read More Manuela Richter
13. July 2020 Covid-19 and the attempt to understand the “New Normal” How we can measure action-relevant consumer attitudes instead of mere lip service – with a combination of implicit and explicit measuring instruments! Read More Manuela Richter
29. July 2019 Brand management thought freshly How do you increase the market opportunities of self-medication products? – By change of perspective in the analysis! Read More Manuela Richter
12. June 2019 In the focus of ENT health research Intermittent tinnitus – an empirical description Read More Manuela Richter
