“I don’t wanna care cause it’s human nature” – Jessie J – Square One
As a young colleague with a varied portfolio of market research experience already under his belt, e.g. in the sensoric lab or as a student tutor for market research, Björn (M.Sc. Food Economics) brings a breath of fresh air to the company and supports the team with his unconventional creativity and his expertise in the food and health sector. His research at ISM focuses on advertising (AD*DYNAMICS) and packaging (PACK*DYNAMICS) and his portfolio is expanded by his passion for U&As (CONSUMER*DYNAMICS) where he gains a deep understanding of consumer types and contributes to the development of tailor-made strategies.
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