It’s time once again to bring some key highlights from the international ESOMAR conference stages to Germany, for our yearly ‘Best of’ event. Join us in Berlin on the 5th of October for an afternoon of food for thought and inspiration.
Abstract: We are interested in the extent to which quality-tier differentiation of private label (PL) contributes to explaining their greater price regidity during holiday periods, when social consumption motives may influence retailer category management.
