For the third time, the annual German ESOMAR Careers Day will take place in cooperation between Pforzheim University and ESOMAR, on 29 October 2020, as a zoom event. This year again, students will be introduced to the value of market research for companies, state-of-the-art applications and the great opportunities for professional development in marketing and research.

The future of market research will be discussed, focusing on new ways of cooperation between client and agency, digitalisation, data science and artificial intelligence. Best practice cases combined with the experiences of market researchers will provide exciting insights into everyday professional life and hopefully culminate in a lively exchange and discussion.

Programme

16:00 – 16:15 Welcome and Overview

Christa Wehner / Dirk Frank, Hochschule Pforzheim

16:15 – 16:30 ESOMAR and YES (Young ESOMAR Society) – a short introduction
Christoph Welter / Dirk Frank, ESOMAR Representatives Germany

16:30 – 17:00 “Time to Destroy the Online Façade”
Srivardhini Ramesh & Joleen Chan, Global Business Graduates Kantar / ESOMAR YES WINNER 2020

17:00 – 17:30 “Demonstrating the value of investing in customer insights”
David Smith, Director DVL Smith Ltd. & Christoph Welter, Managing Director Point Blank

17:30 – 18:00 “Wie Machine Learning und künstliche Intelligenz die Marktforschung im Bereich Healthcare verändern“
Thomas Heil, Vice President IQVIA Consumer Health

18:00 – 18:30 “Finding the 80% rotten apples in your innovation pipeline. How AI-based semantic analysis brought the break-through in early-stage product testing”
Alexander Falser, Head of Consumer Intelligence Tchibo, Lukas Waidelich, Geschäftsführer, Cauliflower & Marco Walter, Senior Research Consultant Tchibo

18:30 – 19:30 Breakout-Sessions / Q&A covering various career related topics
Various moderators from client and agency side

Registration
Please note that this event is open for students at Hochschule Pforzheim and interested students from other universities. We invite you to participate in an online conference and will send links to conferencing platform to registered participants.

Venue
After two successful live events in 2018 and 2019, this year’s German ESOMAR Career Day will take place as a zoom conference due to the ongoing COVID 19 pandemic.

Date and Time
29^th of October, 16:00 to 19:30

Language
Presentations and discussion will be either in English or German