Anyone who takes part in market and social research surveys has a say!

The Initiative Markt- und Sozialforschung e. V. presents itself in a new contemporary corporate design including a new website. This is intended to create points of contact with market and social research, especially among younger target groups, and to educate consumers about the benefits and meaning of market and opinion research for business and society. Questions about data protection and anonymity will be answered and helpful tips will be given against dubious or fake surveys.

As the Institute for Social and Market Research (ISM), we have been a consulting and implementation-oriented market development partner for our clients for more than four decades and place the highest value on survey standards and data quality.

“Thumbs up” for the Initiative Markt- und Sozialforschung e. V.!