We will be present with our contribution next year in Frankfurt am Main
Due to the current situation, the BVM Congress this year unfortunately cannot be held as usual and will be postponed to 2021. The congress theme “Personas vs. Segments – What’s the Story?” has been well received and will be retained. We are also enthusiastic about the topic and will be present with our lecture “Business Value of Strategic Market Segmentation” next year. We are already looking forward to an exciting discussion with you about our Growth Potential approach.