Recognize the growth potential of your brand through a change of perspective
Let us inspire you in our free webinar on 28.5.2019 at 11 o’clock, sign up here.
The criticism directed at traditional personal segmentation on the basis of U&A studies is well-known: purely attitudinal or needs-orientated segmentations (“top-down”) too often provide blurred differentiations at the behavioural level, making it very difficult to derive growth strategies for brands from them.
In this webinar, we will show you how “bottom-up” a brand’s growth areas and opportunities become clearly visible with behavioural market segmentations – in both fast-moving, low-involvement FMCG/ Food categories an high-involvement health care environments.
Be inspired for your own industry by our concrete case studies from the food and pharmaceutical industries. Using the example of the analysis of the treatment behavior during a disease, we also explain how e.g. digital tracking can be integrated for a more accurate behavior measurement.