The paper outlines a best practise case in pharmaceutical research.
The specific value for the audience will be the demonstration of a creative interaction between research institute and client: in most research and marketing phases of the german Formigran launch none of the “well-established” research routines would have worked. Using new and innovative research strategies and methods in concept, pack an communication research was a prerequisite for the Formigran success in Germany…
(Dirk Frank & Marcus Neureiter, Paper presented at the ESOMAR Conference GLOBAL HEALTHCARE 2010 in New York)
The complete paper is available at ESOMAR. Do you want further information on this methodology? Please contact ISM GLOBAL DYNAMICS.Download